Blog 10

Store Visited: Express

Existing Perceptions: Good Quality Brand, Exceptional Customer Service.

Ambiance: Loud Music, Bright Lighting, Colorful Clothing.

Sales People: Friendly, but had lack of interaction. I went through the whole store without even being greeted. They did greet and help other customers.

Store Overview: Slightly Overpriced, Understaffed, Unorganized.

Revisiting Perception: Good Quality Brand, Bad Service, Too Small.

Project Blog

Group A's idea was a good idea, but they didn't pick a good location for their display case. I was eating at McDonald's and I didn't even notice it until I went online and saw that they had a display case. If they had chosen a bigger case or a case that is in a more congested place, I think that their project would have been more successful. This project would have raised more awareness about binge drinking if it were in the right location but where it was, I don't think that it did the job.

The Lawson "Mock Pass Out" was a great idea. It was as effective as it could be. It was in a very congested area, but the timing of it was poor. It should have been in between classes instead of during a class because almost everyone who was walking by was rushing because they were late to class. This would have been even more successful than it was if it were between classes because then people wouldn't have needed to rush by and there would be more congestion. This exercise did raise awareness, even if people hadn't seen it, it still would have raised awareness within the group.

Blog 4

Question #1:
Geurilla marketing is ________ and ________ advertisement.
A: Ramdom, weird
B: Unexpected, unconventional
C: Unplanned, unorganized
D: Repetitive, annoying

Question #2:
The "swoosh" is Nike's what?
A: Brand
B: Packaging
C: Label
D: Logo

Question #3:
What are some benefits of brand equity?
A: Higher prices and gross margins
B: Additional retail shelf space
C: Reduces customer switching behavior
D: All of the above

Blog #3

The thing that I put a lot of thought into before purchasing is my laptop computer. I chose to a Sony Vaio. The first five things that I think of when I hear the brand name "Sony" are that Sony is reliable, reasonably priced, stylish, successful, and good quality. My family has always gotten Sony whenever we have gotten a television, stereo, computer, etc. The top ten things that are listed on BrandTags.net are:
1. Electronics
2. TV
3. Walkman
4. Quality
5. Music
6. Playstation
7. Japanese
8. Japan
9. Expensive
10. Technology
People on BrandTags.net agree with me that Sony is a good quality, but they disagree with me about Sony being reasonably priced. I think that this is because there will always be people that do not agree with everything that you think. There will always be people that will disagree with what other people think.

Semester Goals

One of my goals for this semester is to do well in all of my classes. To do this, I need to work on my time management. Another goal that I have for this semester is to stay focused, I tend to get distracted by something and let my school work slip. I will not be doing that this semester. All of my goals involve doing better in school, and I hope that I will stick to these goals and become a better student.