Question #1:
Geurilla marketing is ________ and ________ advertisement.
A: Ramdom, weird
B: Unexpected, unconventional
C: Unplanned, unorganized
D: Repetitive, annoying
Question #2:
The "swoosh" is Nike's what?
A: Brand
B: Packaging
C: Label
D: Logo
Question #3:
What are some benefits of brand equity?
A: Higher prices and gross margins
B: Additional retail shelf space
C: Reduces customer switching behavior
D: All of the above
No comments:
Post a Comment